What is SWOT Analysis ? SWOT stands for strengths, weaknesses, opportunities, and threats. It is sometimes referred as SLOT analysis with liabilities coming in place of weaknesses. SWOT analysis evaluates a company against its peers, while GAP analysis is an..

What Is a Gap Analysis? A gap analysis process allows organizations to determine how to best achieve their business goals. It compares the current state with an ideal state or goals, which highlights shortcomings and opportunities for improvement. Conducting a..

Importance of Digital Marketing By the increased use of internet, people are spending more time online, and searching all kinds of information online, hence digital marketing the best way to reach the targeted audience. The digital marketing or online marketing..

Digital marketing vs. Traditional marketing, What is the difference in them ? For a low budget small business, it is important to choose the right way, spend it in right direction and make most out of what you spend. But..