White hat and Black Hat SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. SEO (Search Engine Optimizers) can wear many different “hats”. The color of the single hat is determined by the SEO philosophy and the methods that is used to optimize websites.
White Hat SEO
White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.
White Hat SEO understands that good search engine rankings takes time and don’t try to rush results. White Hat SEO is able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy Content is King .
When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.
Black Hat SEO
Black Hat SEO is also known as SEO spamming, Black SEO means someone creates websites that have little or no value, intended to trick the search engines into offering irrelevant or low-quality search results.
Black Hat SEO will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat SEO technique.
Black Hat SEO is all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.
Black Hat is very risky SEO business and it can be damaging.