What is SMO in Digital Marketing
SMO (Social Media Optimization) is the use of number of social media outlets and communities to generate publicity or awareness of a product, Event, Service or a Brand.
Types of social media techniques involves Rss feeds, social news , bookmarking sites and social networking sites such as Twitter, Video and blogging sites. Social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
While SMO is related to SEM, it differs in several ways; SMO focuses on driving traffic from sources other than search engines. SMO SMO is helpful to target particular geography in order to target and reach the potential customers. This helps in lead generation and contributes to high conversion rates.
SMO is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.
For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site’s rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.
SMO is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.
Social media gaming is online gaming activity performed through social media sites with friends and online gaming activity that promotes social media interaction. In these games a player’s social network is exploited to recruit additional players and allies.
Nielsen Media Research estimates that, as of June 2010, social networking and playing online games account for about one-third of all online activity by Americans.