What is Google Bombing?

The term Google Bombing or Google washing refer to practices such as creating large numbers of links that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases, often for comical or satirical purposes. In Contrast Seo or search engine optimization is the practice of improving the search engine listings of web pages for relevant search terms.

Google Bombing is done either political, business, or comedic purposes Google’s search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it using similar anchor text.

Google bomb is used both as a verb and a noun. The phrase “Google bombing” was introduced to the New Oxford American Dictionary in May 2005. Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.

The term Google washing was coined in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).

Google Response on Google Bombing

Google has defended its search algorithms as simply a reflection of the opinion on the Web, saying that it is not damaging the overall quality of its services. Google has said it expects Google bombing to return to obscurity and has dismissed it as “cybergraffiti” and just another internet fad.

On 18 January 2005 the Google blog entry ( http://www.google.com/googleblog/ ) says that  “Preventing comment spam” declared that Google will henceforth respect a rel=”nofollow” attribute on hyperlinks. Their page ranking algorithm now avoids links with this attribute when ranking the destination page. The intended result is that site administrators can modify user-posted links such that the attribute is present, and thus an attempt to Google bomb by posting a link on such a site would yield no increase from that link.

Example on Google Bombing

The year 2005 saw the word “liar” used against Tony Blair in a Google bombing campaign, focused on Google.co.uk. The bomb linked to an official biography of the then UK Prime Minister and was a commentary upon Blair’s military involvement in Iraq and the search for weapons of mass destruction. Tony Blair was also the target of another Google bomb which tried to connect him with the word “poodle” – a reference to the idea of him being American President George W. Bush’s lapdog.

Google Bombing is an unethical seo process or Black hat seo process.

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