Link Building and its Strategies

This article is prepared to give you insights on how to do link building and strategies applied to generate back links to websites. I will try to explain many techniques and special terminologies about link building. For training on seo and link building strategies contact me at 9246599566.

Link building is the process of getting quality websites to link to your website, in order to improve search engine rankings. Link Building techniques can include One Way linking , 2 way linking or reciprocal linking and Three way Linking.


A Reciprocal Link is a mutual link between two websites to ensure mutual traffic. For Example gives links to and in return Revanth technologies gives links to ( Tips to Remember ), the websites are reciprocally linked.

Website owners often submit their websites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process. Google and other search engines now do not give much credit to reciprocal linking as it does not indicate genuine link popularity.

Resource Links:

Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, Basically, they are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link. In recent years, resource links have grown in importance because most major search engines like Google have made it plain that—in Google’s words– “quantity, quality, and relevance of links count towards your rating.”

Search Engines insistence on resource links being relevant and beneficial developed because many artificial link building methods were employed solely to “spam” search-engines, i.e. to “fool” the search engines’ algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions.

Despite cautioning site developers (again quoting from Google) to avoid “‘free-for-all’ links, link popularity schemes, or submitting your site to thousands of search engines (because) these are typically useless exercises that don’t affect your ranking in the results of the major search engines at least, not in a way you would likely consider to be positive,” most major engines have deployed technology designed to “red flag” and potentially penalize sites employing such practices.

Forum Signature

Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in a member’s signature. This can be a fast method to build up inbound links to a website, Forum signature can also produce some targeted traffic if the website is relevant to the forum topic. It should be stated that forums using the nofollow attribute will have no actual Search Engine Optimization value.

Blog Commenting

Leaving a comment on a blog can result in a relevant do-follow link to the individual’s website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which is almost useless in the eyes of search engines, such as Google and Yahoo Search. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the other commenters and the post on the blog.

Directory Submission:

Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their website to many of these directories. Directory listing is of 3 types Free, Paid and Reciprocal.

By Hari Babu Digital Marketing Trainer

Hi i am Hari Babu Dondapati . We Provide Digital Marketing Training in Ameerpet, Hyderabad on Real time live projects with best Placement Assistance. call 9394799566 / 9246599566 for more information