How to use Twitter for Business
Twitter social networking site was created in March 2006 by Jack Dorsey and was launched in July 2006. Microblogging service by twitter gained popularity worldwide. Twitter now has more than 500 million registered users and about 400 million tweets are generated every day. Twitter Inc. is based in San Francisco, with additional servers and offices in New York City, Boston, and San Antonio.
Twitter is one of the best social Networking website used world wide. and became one of the top 10 most visited website on the internet. Twitter microblogging service enables users to send and read text based messages of up to 140 characters which is called as “Tweets”
In Twitter Unregistered users can read tweets and registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.
Tweet : When you post or write your 140 characters on twitter and hit send it’s called a tweet or tweeting
Handle : That’s your twitter name @haribabuseo
Follow : In Twitter this is simply the act of adding someone to your list of people you are interested is called as follow. this makes their tweets show up on your homepage.
Retweet : This is a tactic of republishing someone else’s tweet
In retweet you are basically Showing someone’s Tweet to your followers . many people online find this a great way to add content and acknowledge good stuff from the friends or folks they follow.
Hashtag : In Twitter Hashtag ” # “ is a way people categorize tweets so that others might use the same tag and effectively create a way for people to view related tweets
Twitter for Business
First create Twitter account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your industry.
Add a Picture: Adding Your Picture shows that you are a Human. Point out interesting things in your space, not just about you.
Be wary of always Bombarding your stuff. Your fans will love it but Others will tune out of your account.
Talk about non-business too
When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
Ask questions. Twitter is great for getting opinions online
Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
You don’t have to read every tweet and you don’t have to reply to every tweet directed to you.
Commenting on others’ tweets and retweeting what others have posted is a great way to build community.
Twitter helps with business development, if your prospects are online
Twitter is a tool that can help a business achieve its real goals.
How to hire a person for working with Twitter:
Let’s say your business is growing and you need to hire 10 Seo consultants in the next 2 months. The person you want tweeting in that case would be someone who knows about online marketing and seo techniques, not the human-resources manager. If your goal is to better address customer comments—and these will include complaints, questions, and praise—you need someone on Twitter who handles customer service properly, which in a very small business might be the CEO of the company.
The person or people you assign to manage your Twitter account should be as good at listening as they are at speaking and writing. It’s very important on Twitter to respond to people who post messages at you (using the @ symbol next to your Twitter account name, and through direct messages that are more like email).
Twitter is a powerful platform that spreads information to millions of people very quickly, and one misguided employee can cause unsuccessful results. You need to trust the people who represent your company on Twitter completely.
The employees representing your business on Twitter need to feel trusted in order to cultivate their voices and write like a human being. Twitter is not an advertisement or slogan—it’s a real person talking with a community of other people. Find people you trust completely, and give them reasonable independence.