Facebook Launched Mobile Advertising Network
Social Networking Site Facebook Launched mobile advertising network at its F8 Developer conference. This will give capacity to target users across the applications they use while targeting then based on the information they have shared with Facebook.
Facebook Audience Network will allow brands to advertise on third party apps using facebook’s detailed targeting data. This network will let advertisers use both standard banner ads and custom units.
This will compete with companies like InMobi and AdMob and Twitter which has taken similar approach to mobile advertising since acquiring the ad network MoPub last year.
Facebook says it has 1 million advertisers using its platform and mobile advertising has been hugely successful for them. Its signature mobile ad, which lets developers advertise app installations, now accounts for 59 percent of the Facebook ad revenue.
The mobile ad network was one of the new services Facebook is offering to advertisers on developers. The company is also adding a way for apps to link to one another without sending users to the mobile web, a mobile like button to drive viral traffic, and a way to share items from third-party apps using Facebook Messenger.
Facebook launches FbStart, a program providing up to $30,000 in free tools and services for app developers
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