Digital Marketing Purpose and Scope
Digital Marketing is the method used to promote Products or brands using Electronic devices such as personal computers, Smart phones, Tablets, Game Consoles, Cellphones etc to connect with stakeholders.
Companies use different technologies such as websites, Emails, Apps and social networks to run digital marketing campaigns.
Digital Marketing is through Internet Channels like Social media, Emails, Online Advertisements etc or through Non Internet Channels like Television, Radio, Short message Service Marketing ( SMS ) Etc.
Search Engine Optimization, Search Engine Marketing and Social Media Marketing are the important components of Digital Marketing.
Now a days Digital Marketing is becoming more popular as it allows companies or individuals to track their returns on investment more accurately compared to other traditional marketing channels.
A Key Digital Marketing Objective is to engage customer and to allow them to interact with the brand or product through servicing and delivery of digital media. This Goal is achieved by designing digital media in such a way that it requires some end user to view or receive the motive behind media creation. For Example to receive a free e-book or free video tutorial a customer might be required to register or fill out a form benefiting with a valuable customer or lead.
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.