What is SWOT Analysis ? SWOT stands for strengths, weaknesses, opportunities, and threats. It is sometimes referred as SLOT analysis with liabilities coming in place of weaknesses. SWOT analysis evaluates a company against its peers, while GAP analysis is an internal evaluation to identify performance deficiencies. SWOT analysis is done […]

What Is a Gap Analysis? A gap analysis process allows organizations to determine how to best achieve their business goals. It compares the current state with an ideal state or goals, which highlights shortcomings and opportunities for improvement. Conducting a gap analysis can help you improve your business efficiency, your […]

How to Create a E Marketing Plan ? For any Organization you need a Business Plan, But many entrepreneurs don’t realize a marketing plan is Important for their organization. Unlike a business plan, a marketing plan focuses on winning and keeping customers, it’s strategic and includes numbers, facts and objectives. […]